Qurban Archive: Where Tradition Meets Art

PD. Restu Ibu × Arswandaru — Eid al-Adha 2026

Some traditions are passed down through generations. Others find new ways to speak to the generations that follow.

This Eid al-Adha 2026, PD. Restu Ibu introduces Qurban Archive, an ongoing creative initiative that brings together the spirit of Qurban, the language of contemporary art, and the people who continue to give meaning to this enduring tradition.

For its inaugural edition, Qurban Archive collaborates with Arswandaru, a graphic designer, visual artist, and musician from the Indonesian band ALI. Together, they explore a new way of celebrating Qurban—not by changing its meaning, but by creating new ways for its values to resonate with a younger generation.

A Tradition, Reimagined

At its heart, Qurban is an act of devotion, generosity, and giving. It is a tradition rooted in faith, carried through generations, and brought to life through the willingness to share with others.

Yet, as the world evolves, so do the ways in which younger generations connect with the traditions they inherit. Qurban Archive emerges from this understanding: that preserving a tradition does not mean leaving it untouched, but allowing it to find new expressions without losing its essence.

Through collaborations with artists and creative practitioners, the program seeks to build a bridge between a deeply rooted religious practice and contemporary cultural expression. It invites a new generation to see Qurban not only as an annual act of worship, but also as a meaningful tradition they can actively embrace, understand, and carry forward.

The First Chapter: PD. Restu Ibu × Arswandaru

The inaugural edition brings PD. Restu Ibu together with Arswandaru, whose practice moves across graphic design, visual art, and music.

For this collaboration, the creative process extends beyond a conventional merchandise project. It becomes an opportunity to translate the spirit of Qurban into a tangible object—something that carries a story, captures a moment, and serves as a reminder of a meaningful act of devotion.

The result is a special-edition merchandise piece created exclusively for the Qurban Archive 2026 program.

Available to customers who purchase a sacrificial animal through PD. Restu Ibu for Eid al-Adha, the merchandise is conceived as both a gesture of appreciation and a keepsake of the occasion. More than a complimentary item, it represents a personal connection to the experience of Qurban: a small yet lasting reminder of a tradition that holds significance far beyond a single day.

By bringing together the worlds of faith and creative culture, the collaboration offers a different kind of value—one that exists not only in the object itself, but also in the story and intention behind it.

Beyond Merchandise: An Archive of Collaboration

Qurban Archive is envisioned as an annual program, with each edition opening a new chapter through collaborations with artists, designers, and creative voices from Indonesia and, in time, the international community.

Every year will bring a different perspective, a distinct creative language, and a new interpretation of the relationship between Qurban and contemporary culture. Through these collaborations, the program aims to build a growing collection of creative works that document how a timeless tradition can continue to evolve across generations.

The word archive reflects this long-term vision. Each edition is not intended to stand alone, but to become part of a larger narrative—one shaped by different artists, cultural perspectives, and shared values. Over time, Qurban Archive hopes to become a living record of the many ways art can engage with tradition, and how tradition can remain relevant without losing its meaning.

It is an invitation for artists to contribute their perspectives, for younger generations to discover new points of connection, and for a familiar act of worship to be experienced through an expanded cultural lens.

Making Every Qurban More Meaningful

For PD. Restu Ibu, Qurban Archive represents an opportunity to extend its relationship with customers beyond the transaction itself.

The program recognizes that every act of Qurban carries a personal story—of faith, family, generosity, and intention. Through a thoughtfully developed creative collaboration, PD. Restu Ibu hopes to honor that story with something that feels personal, distinctive, and worth keeping.

The merchandise serves as a reward, but its meaning goes further. It is a token of appreciation for those who choose to participate in Qurban, and a way to make each year's experience feel uniquely remembered.

More importantly, Qurban Archive seeks to encourage younger generations to take part in this tradition, creating an entry point that feels relevant to their interests while remaining grounded in the values at the heart of Qurban itself.

Because meaningful traditions do not survive simply by being remembered. They endure when each generation finds its own reason to carry them forward.

An Ongoing Story

Qurban Archive begins with PD. Restu Ibu and Arswandaru in 2026, but its ambition extends far beyond a single collaboration.

With every new edition, the program will continue to bring together different creative voices, exploring new possibilities at the intersection of faith, art, and contemporary life. Each collaboration will contribute another perspective to an evolving archive—one that celebrates both the enduring nature of Qurban and the creativity of the people who give it new expression.

As PD. Restu Ibu looks toward the future, Qurban Archive stands as a commitment to keeping tradition alive through meaningful connections: between generations, between communities, and between the values we inherit and the ways we choose to express them.

Qurban Archive. A tradition carried forward, a story told through art.